Discover the secret to attracting people like your best clients.
Case studies are some of the most powerful tools in your sales and marketing arsenal. Problem is, too many are sapped of their power because they focus on the wrong thing.
In this short but meaty guide you’ll discover:
- Why so many case studies fail to hit their mark.
- The psychology of storytelling and how to leverage it to influence your market.
- The secrets to telling compelling stories that sell your unique value and establish you as your market’s ideal partner.
“We’ve transformed our sales and marketing into a smoothly running system that continuously generates the leads we’re looking for.”
— Alex Whitbread, Founder – BOSS
Tell Stories that Sell
What if the Karate Kid was a case study for Mr Miagi’s dojo, would you join? What about Star Wars? What if it was a promotional video for Ben Kenobi’s Jedi Academy? Would you sign on the dotted line?
Too many businesses place themselves at the centre of their case studies. This is a mistake. You are not the hero of the story. Your client is. When you tell their story, from their perspective, you show your market what you’re really capable of.
Don’t fall into the traps that are killing your competition’s case studies. Stand out. Tell your client’s transformational story, and connect with your audience at a deep emotional level.