About Alex

For over two decades, I’ve devised and delivered thought leadership campaigns for the leaders, owners, and senior teams of some of the world’s most influential B2B businesses.

During that time, I’ve honed the craft of creating content that not only attracts the attention of editors, but also fills pipelines with high-quality leads.

I’ve learned that the right content doesn’t just get you noticed. It has the power to inspire, excite, and attract ‌ideal customers to your business.

What’s the secret to every successful campaign I’ve run?

It’s recognizing the value of your experience and expertise and sharing that insight with your audience – whether via social media, over email, on your website, at webinars, or live events.

However, it’s also my experience that too many brilliant businesses fail to gain the recognition and success they deserve.

Why?

Despite being exceptional at what they do and having clients who love them, they have yet to master the art of marketing themselves and showcasing their talent.

As a result, they end up wasting time, money, and effort producing content and running marketing campaigns that fail to generate any kind of return.

The good news is that most businesses are sitting on a goldmine of insights just waiting to be transformed into impactful content that showcases your unique ability and value.

That’s why I established The Go-To Expert.

I’m here to share everything I’ve learned so you can tap into your own goldmine and engage and attract the customers you and your business deserves.

By uncovering and weaving together the golden threads of your unique insights and experiences, I’ll enable you to create content that not only sets you apart but, most importantly, establishes you as the go-to expert in your market.

What is a Go To Expert?

It’s the business everyone recognizes as the leader in their field, and the one everyone wants to work with.