The Challenge
A relative newcomer to the payment market, the company had built a good head of steam wooing the large payment providers and building a strong network of customers.
Long-term, the company was looking to international expansion but few had heard of them outside their network.
The Approach
Media profile-raising through news distribution and interviews.
The Result
- Consistent coverage in high profile payment and business media.
- Business awarded Business of the Year 2018 by Business Leader Magazine
- CEO named Rising Star at 2018 Business Leader awards
- CEO named Entrepreneur of the Year 2019 by Business Leader Magazine