The Challenge
Having cornered the online gambling market, our client was growing at a furious rate. The company needed to pioneer new technologies and ways of working to keep up with demand.
However, not being an obvious destination for top IT talent, recruiting the right people to drive this change was painfully slow.
The Approach
Showcasing the scale and scope of the company’s technical infrastructure and culture of innovation through the distribution of news stories and thought leadership.
The Result
Consistent coverage in top-tier trade press.
The Impact
The IT department has grown from a team of 200 to a business that employs over 1,000 and growing.
The CTO was named in the top 20 of Computing magazine’s most influential IT leaders.
The company is not just recognised as an industry leader but as one of the most innovative technology companies operating in the UK today.