The Challenge
When we began work, our client had two significant customers but was struggling to grow further.
The owner was concerned they had hit a ceiling within their current niche and would need to venture into new verticals to attract new business.
The Approach
A mix of media engagement, sales enablement and public speaking.
The Result
Over the 5 year relationship, we achieved consistent coverage in their target media and developed sales collateral and conference presentations that have delivered leads and closed contracts worth £100,000s.
Much of which was in the same niche they thought they had exhausted including: Boots, Anne Summers, Soap and Glory, Liz Earle, Avon, White Company, Liberty, Argos, Pets at Home and the National Trust.