The Challenge
Working in an over-crowded market, increased competition and price erosion, had made it difficult for our client to generate revenue in its established niche.
The Approach
We helped to identify a strong differentiator and build credibility for it through the creation of high impact sales and marketing collateral. We distributed the content through a referral marketing programme on Linkedin and a direct marketing campaign that delivered leads into a number of stellar brands.
The Result
Leads generated include brands such as Sky, Reckitt Benkiser, Bacardi, Coca Cola, The Home Retail Group, Diageo and Primark.