Impact Blog

There's a lot of noise out there. That much is true. However, what you may not know is, you can ignore most of it. Why? Because your target market is ignoring it too. Research …

Continue Reading about Forget the Noise. Focus on Gaining Permission Instead. →

People are complex. Of that, there's no doubt. However, the way we make decisions isn't. In that, the architecture that triggers and motivates those decisions is fairly simple and …

Continue Reading about The Psychological Secrets of Why People Buy →

Research suggests that as much as 95% of buying decisions are made emotionally. It follows that how your customers and clients feel about you is far more important than what they think. The …

Continue Reading about Is Your Marketing Making an Impact on Your Market? →

Establish Yourself as Your Market’s Ideal Partner When you tell your market what you do, you look like everyone else. Show your market what your capable of, now that’s when you stand …

Continue Reading about How to Tell Stories that Sell (Our Latest Free Guide) →

If you want to capture your market's attention, you must first capture their imagination. Of the content tools at your disposal, there's none better than a good story. But not just any story …

Continue Reading about How to Tell Kick Ass Stories that Convert →

The term 'The New Normal' became popular soon after lockdown. It recognises the post-pandemic world will be different from the one we knew. But just how much of a New Normal should sales and …

Continue Reading about Will COVID-19 Usher in a New Sales and Marketing Normal? →