Engage and attract new business like your best clients and customers.
When you know why your best customers buy from you, you can frame your offer in a way that will capture the imagination of people just like them.
Creating a detailed picture of who your best customers are and what motivated them to buy from you, is one of the most important jobs you’ll do.
If not the most important.
The more you know about what they want, why they want it and why they’re not getting it, the greater the impact you can have on them.
In marketing, we call that detailed picture, your customer avatar and it’s the foundation of all your marketing moving forward.
Download the Perfect Prospect Blueprint and in 45 minutes you’ll have:
“We are now entirely focused on our special sauce…the materials seem to be writing themselves .”
Jo Randall, CEO, Aspect